AS PART OF THE GWA JUNIOR AGENCY AWARDS, THE DÜSSELDORF UNIVERSITY OF APPLIED SCIENCES TEAM DEVELOPED A CAMPAIGN FOR THE GOT2BE BRAND IN COOPERATION WITH THE AGENCY TBWA DÜSSELDORF. THE BRAND'S NEW RANGE OF NAIL POLISHES IS PROMOTED WITH A POLITICAL MESSAGE AGAINST ONLINE BULLYING WITH THE SLOGAN "GIVE MOBBING THE FINGER". THIS CAMPAIGN ENCOURAGES THE TARGET GROUP, WHICH HAS BEEN PARTICULARLY AFFECTED BY CYBER BULLYING AS A RESULT OF THE COVID PANDEMIC, TO STAND UP FOR ITSELF AND TO STAND UP FOR OTHERS.